Selling Everything. Everywhere. (Jeff Bezos’ Top10 Lessons for Entrepreneurs)

Selling Everything. Everywhere. (Jeff Bezos’ Top10 Lessons for Entrepreneurs)

“I knew if I failed I wouldn’t regret that, but I knew the one thing I might regret is not trying.” In 1994 Jeff Bezos, CEO & Chairman of Amazon.com, came across a piece of information that excited and motivated him to move in a new direction. The Catalyst He found out that internet usage in that year was growing at 2300%. This startling statistic stirred Bezos, at the time a 30 year old Vice President of an investment company, to give up a  comfortable job to embark on what he described as ‘this crazy thing…selling books online.’ He was clear what he wanted to do…he wanted…

How to use Instagram to drive traffic to your website

How to use Instagram to drive traffic to your website

When it comes to marketing businesses on social media, most brands and  entrepreneurs think about the obvious and larger networks; Facebook and Twitter. However, it’s well worth considering the likes of Instagram and Pinterest too, especially as social media is evolving into a visual feast. Instagram now has more than four hundred million users, and boasts more members than Pinterest (circa fifty million), more than Twitter (which has over three hundred million active monthly users). So why are people less inclined to market their products on a platform that rivals Twitter and spawns out the exact thing that every marketer will tell you need to post on Facebook and Twitter; visual content?! In this…

[Chapter 22] Verbalize your reason for living!

[Chapter 22] Verbalize your reason for living!

Two decades ago, Bob Hoskins, that British icon in Hollywood, hit our UK TV screens with a simple yet very memorable message for telecoms giant BT; ‘It’s good to talk!’ Do you remember it? Well, the idea for the campaign was set in motion during a meeting with senior BT executives where a brand consultant introduced the idea of ‘reciprocated confidences’. It sounds complex but it’s a simple concept which says that the exchange of confidences between individuals leads to better communications and subsequently deeper relationships. This concept was responsible for positioning BT as a true communications company and helped them to lose the ‘Britain’s Most Hated Company’ tag as well as…